The television industry has evolved over the years, The days of the big three networks is long gone No longer dose the family sit down and watch tv together. Today the choices of material that are available . In may way the movie and television industries have merged. Go through the paper trail and trace who owns what station and you’ll find the movie companies as well as the networks own both the shows and the networks, and now many cable networks are producing their own material.Today we have network that cater to niche audiences. Prime examples would include Turner Classic Movies, and Tvland, both of which specialize in rebroadcasting classic movies and television shows. That not even counting the several sports channels, and news channels, and least of all shopping channels.
The merge between television and the movie industry have burred the lines as to what is a tv show and what is a movie. The speed at which theatrical releases are sent to the small screen is astonishing. They are doing that a to cash in on the pay per view, and rental markets. Thats not even counting the thousands of classic movies and tv shows are have been released on dvd.
Over the last few years the RIAA has made itself into public enemy number one, by its handling of file sharing and the perceived loss of revenues the claims its artist have lost. Right or wrong, its almost immaterial because they’ve ruined whatever good will they might have ever had. All they have succeed in doing is driving people to the very sites and programs that hey were fighting. In the end after several very high profile cases, they are changing their tactics, However, that another article altogether.
The movies industry hasn’t learned anything from the music industry’s mistakes. The MPIAA and its supporters have demanded and got DRM built into both the disc and the hardware to play them. Thus effectively limiting the rights of the consumer to use the media they bought and paid for as they see fit. All of this comes under the banner of “Fair Use”.
The affect of all of the above mentioned forces along with changing technologies has the industries wondering what to do next.
There are only so many eyeballs and so much times to spend watching their products and they are scrambling to figure out the best way to use their resources to make the most money. Because, in spite of what they would love you to to believe,as far as their motives are, in the end its money, and the only way they make money is advertiser dollars, paying for all the ads you see everyday.
Where dose all of this leave tv shows in the future? Content has to be better, and it needs to be spread out over several platforms. Streaming web sites lie Hulu.com which is partly owned by NBC and their own network sites, offer consumers ways of watching both classic tv and newer content on a clean easy to use platform, that is portable almost any device at can support the streaming media. There are still ads in Hulu content but it limited to several 30 ads spaced out throughout a program, so its tolerated.
Several networks have begun adding web only content to supplement the aired show, and give a value added experience and keep eyes on their content, be it on tv or on line. If fans can legally stream their favorite shows and become involved with other like minded fans, they’re less likely go to non-legal means to get their fix.
Theses are steps in the right direction. I believe the television of the future will be a mix of tv content and web content. If done right, the web element will build the fan base and keep viewers watching the tv shows.